Korean Language Gains Popularity in Japan as K-Culture Booms

NY Times World · 2026-11-01
Korean Language Gains Popularity in Japan as K-Culture Booms

The growing use of Korean words in Japan marks a significant cultural shift, reversing historical dynamics from the colonial era and underscoring South Korea's rising global influence. Terms like 'mukbang' and 'daebak' are now appearing in Japanese media and everyday conversation, driven by the immense popularity of K-pop, K-dramas, and Korean cuisine. This linguistic crossover reflects a broader acceptance and admiration for Korean culture among Japanese youth, who increasingly view it as trendy and aspirational. The phenomenon is not just a fad but a testament to the soft power of South Korea's entertainment industry, which continues to shape language and lifestyle across Asia. As cultural exchange deepens, the Korean language is becoming a bridge connecting the two nations, fostering mutual understanding and reshaping perceptions. This trend is likely to accelerate as more Korean content is localized for Japanese audiences, making Korean phrases a permanent part of Japan's linguistic landscape.