Coutts: 8 in 10 Prime Central London Homes Sell Below Asking Price

Eight out of 10 homes in London's most exclusive neighbourhoods, including Mayfair, Belgravia, and Knightsbridge, are now selling below their asking price, according to new research from Coutts, the private bank for wealthy clients. The findings highlight a significant cooling in prime central London's property market, with prices falling 5% in the third quarter of 2026. Sellers in these prestigious postcodes are facing potential losses of hundreds of thousands of pounds as the UK's broader property slowdown reaches its wealthiest residents. The trend marks a stark reversal from the boom years, when premium properties often attracted bidding wars. Coutts' analysis underscores how even the most resilient segments of the housing market are not immune to economic headwinds, including higher interest rates and shifting buyer sentiment. For affluent homeowners, the new reality means adjusting expectations and accepting discounts to secure a sale. As the market continues to rebalance, agents and sellers alike will be watching whether the gap between asking and achieved prices narrows or widens in the coming months.