China’s tech companies vie for attention on CCTV’s festival gala, the year’s biggest stage

SCMP · 2026-02-15
China’s tech companies vie for attention on CCTV’s festival gala, the year’s biggest stage

Chinese tech companies are competing to make their mark during the Spring Festival Gala presented by state-run broadcaster CCTV, a variety show and annual spectacle that provides a rare nationwide marketing opportunity, like the Super Bowl in the US, and is also an unmistakable signal of political a