China’s box office presales fall over 60% from last year in crucial Lunar New Year window

SCMP · 2026-02-15
China’s box office presales fall over 60% from last year in crucial Lunar New Year window

China’s box office presales topped 200 million yuan (US$28.9 million) by Saturday ahead of the coming Lunar New Year holiday, led exclusively by domestic productions – a decline of more than 60 per cent from about 600 million yuan over the same period last year, according to Taopiaopiao, the online