United and Southwest Loyalty Overhauls: Is Airline Elite Status Still Worth the Chase?

United Airlines and Southwest Airlines have overhauled their frequent flyer programs, making elite status more about spending than flying. The changes mean travelers who buy expensive tickets or use co-branded credit cards can earn top-tier perks without logging many miles, while budget-conscious flyers may find it harder to qualify. This shift is significant because elite status has long promised upgrades, free bags, and priority boarding—benefits that can make air travel far more comfortable. Now, the value of chasing status depends heavily on your spending habits and travel patterns. For some, the new rules could unlock perks faster; for others, the dream of status may be slipping away. As airlines tie loyalty to revenue rather than distance, passengers must decide if the cost is worth the rewards.