Accor’s Hosting Change Strategy Links Sustainability to Hotel Performance and Asset Value

Accor’s new sustainability strategy, Hosting Change, is designed to show that environmental and social initiatives are not just ethical choices but drivers of measurable business value. Coline Pont, Accor’s VP of Sustainability, explains that the program focuses on reducing operating costs, enhancing guest experience, and increasing asset value across the group’s global portfolio of over 5,500 hotels. By integrating sustainability into core operations—from energy efficiency to waste reduction and community engagement—Accor aims to prove that sustainable practices can boost profitability and resilience. The strategy also addresses talent retention, as employees increasingly seek employers with strong environmental and social commitments. With Hosting Change, Accor positions sustainability as a competitive advantage in the hospitality industry, aligning investor expectations with long-term value creation. As the sector faces rising energy prices and stricter regulations, such integration could become essential for hotel performance.