Meta Launches AI Fashion App Style Sketch in Southeast Asia for Virtual Try-Ons

Meta has quietly rolled out a new AI-powered fashion app called Style Sketch in Indonesia, Singapore, and Thailand. The app lets users virtually try on clothes, marking another step in Meta's push into AI-driven shopping and social commerce. Style Sketch uses generative AI to create realistic images of users wearing different outfits, potentially reducing return rates and boosting engagement for fashion brands. The launch in Southeast Asia—a region with high mobile commerce growth—suggests Meta is testing the feature before a wider release. The app could compete with similar tools from Google and Amazon, while giving Meta valuable data on user preferences. For now, Style Sketch is available only in the three countries, but if successful, Meta may expand it globally to capitalize on the booming virtual try-on market. This move aligns with Meta's broader AI investments and its ambition to make Instagram and Facebook shopping hubs. The quiet launch may be a strategic test to refine the technology before a bigger push.