GM to Pay $220 Million to Settle Claims It Sold Drivers' Location Data to Brokers

The Verge · 2026-10-29
GM to Pay $220 Million to Settle Claims It Sold Drivers' Location Data to Brokers

General Motors has agreed to a $220 million settlement over allegations that it illegally collected and sold drivers' location and behavior data to third-party brokers, resolving a complaint brought by a coalition of 36 U.S. attorneys general. The agreement, reported earlier by Reuters, marks one of the largest penalties tied to automotive data privacy and underscores growing regulatory scrutiny of how connected vehicles handle personal information. Under the terms, GM must limit the driving data it gathers and obtain explicit consent from vehicle owners before sharing any information, a shift that could reshape data practices across the auto industry. The settlement addresses claims that GM's OnStar and connected services harvested data without adequate disclosure, potentially affecting millions of drivers. For consumers, the case highlights the hidden trade in sensitive mobility patterns—where you drive, when, and how—that can reveal intimate details about health, religion, and personal habits. State attorneys general argued that such sales violated consumer protection laws, and the payout will be distributed among participating states. The outcome sends a clear signal that automakers must treat location data with the same care as financial or health records. Privacy advocates say the settlement is a step forward, but gaps remain in federal oversight of connected-car data. As vehicles become smartphones on wheels, the GM case may set a precedent for how companies balance innovation with the right to privacy.