Apple’s ‘Pro and Tell’ Event: Touchscreen MacBook Pro, New iPads, and More

Apple wrapped up its week of announcements with a ‘Pro and Tell’ event on Wednesday, unveiling the long-rumored touchscreen MacBook Pro. The new laptop marks a major shift for Apple, which has long resisted adding touchscreens to its Mac lineup, bringing it in line with Windows competitors and the iPad Pro. Alongside the MacBook Pro, Apple introduced updates to the iPad Air and iPad mini, both now powered by the M3 chip for faster performance and better AI capabilities. The company also refreshed the Mac Studio with M4 Max and M3 Ultra options, targeting creative professionals who need serious power. These updates come as Apple looks to reinvigorate its Mac and iPad sales, which have slowed in recent quarters. The touchscreen MacBook Pro, in particular, could reshape how users interact with macOS and blur the line between laptop and tablet. With this lineup, Apple is betting that pro users want more flexibility and power in one device. The question now is whether the new features will be enough to win over skeptics and drive upgrades.