Apple Unveils First Touchscreen MacBook Pro with PROLED XDR Display

The Verge · 2026-10-28
Apple Unveils First Touchscreen MacBook Pro with PROLED XDR Display

Apple has officially entered the touchscreen laptop market, revealing its first-ever touchscreen MacBook Pro at the 'Pro and tell' event on Wednesday. The highlight is the new PROLED XDR touch display, which Apple showcased in a dedicated video demonstrating the screen's responsiveness and visual quality. This move answers years of user requests and positions Apple directly against touch-enabled Windows laptops and 2-in-1 devices. By integrating touch into its professional laptop line, Apple aims to appeal to creative professionals who want direct manipulation of content, from designers sketching to video editors scrubbing timelines. The PROLED XDR branding suggests a continuation of Apple's high-end display technology, now with touch capabilities, likely maintaining the color accuracy and brightness that MacBook Pro users expect. While Apple has long resisted touch on Macs, citing ergonomic concerns, this launch signals a strategic shift as the company seeks to unify the experience across iPad and Mac. The video reveal is the first official look at how touch will work with macOS, and it hints at deeper software integration to come. For Apple enthusiasts and professionals alike, this could redefine what a MacBook can do.