Apple Sets iPhone Sales Record Without New Standard Model, Revenue Hits $57.58 Billion

The Verge · 2026-11-02
Apple Sets iPhone Sales Record Without New Standard Model, Revenue Hits $57.58 Billion

Apple reported a record-breaking quarter for iPhone sales, with revenue reaching $57.58 billion, a 17 percent increase year-over-year, according to its fourth-quarter earnings released Monday. Notably, this growth occurred even though Apple did not introduce a new standard iPhone model during its latest product refresh, underscoring strong demand for its existing lineup and premium variants. The surge highlights Apple's ability to drive sales through higher-priced models and services, even amid supply chain challenges and a competitive smartphone market. Investors and analysts will watch whether Apple can sustain this momentum heading into the holiday quarter, especially as rivals launch new devices. The performance reinforces the iPhone's role as Apple's core revenue engine, accounting for a significant portion of the company's total earnings. As consumer interest in 5G and advanced camera features grows, Apple's strategic focus on premium devices appears to be paying off, positioning the company for continued growth in the coming months.