Apple Raises MacBook Neo Student Pricing to $649, Now Just $50 Off

The Verge · 2026-10-28
Apple Raises MacBook Neo Student Pricing to $649, Now Just $50 Off

Apple has again increased the education pricing for its budget MacBook Neo, which now starts at $649 on the Apple Education Store. This latest adjustment marks a $150 total increase from the laptop's original $499 student price. According to MacRumors, the recent $50 bump follows a $100 increase back in June. With the standard retail price remaining unchanged, the student discount has shrunk to just $50, significantly reducing the value of Apple's education offer. The MacBook Neo, positioned as an entry-level option for students, is becoming less affordable for its target audience. Price-sensitive buyers may now look to alternatives or wait for promotional periods. Apple's decision reflects broader pricing strategies in its Mac lineup, but it risks alienating the education market. As back-to-school shopping ramps up, students and parents will need to weigh the Neo's features against its rising cost. The shrinking discount could push budget-conscious consumers toward refurbished models or competing laptops.