Apple Music Lossless Audio Data Usage: How Much Does It Really Cost? (2024)

Engadget · 2026-09-14
Apple Music Lossless Audio Data Usage: How Much Does It Really Cost? (2024)

Apple Music’s new lossless audio streaming options, including Hi-Res Lossless and Apple Lossless Audio Codec (ALAC), deliver studio-quality sound but come with a steep data cost. According to Apple’s official support documentation, Hi-Res Lossless streams at up to 185 kbps—up to four times the bitrate of standard MP3s—while ALAC averages around 700 kbps. This means a single hour of lossless playback can consume between 60–90 MB, compared to just 15–20 MB for standard quality. For users on limited data plans or traveling internationally, this difference is significant, especially when streaming across multiple devices like iPhone, iPad, or HomePod. The increased bandwidth demand stems from Apple’s commitment to preserving every detail of the original recording, appealing to audiophiles who prioritize fidelity over convenience. The shift toward high-fidelity audio reflects broader industry trends as platforms like Tidal and Amazon Music HD push premium sound. However, Apple’s implementation requires users to manually enable lossless settings in their account preferences under 'Music' > 'Audio Quality.' While no additional fees are charged, data usage can quickly add up—especially during long commutes or multi-room listening sessions. Users with older iPhones or slower networks may also experience buffering if their connection doesn’t support sustained high-bitrate streams. This focus on audio quality underscores Apple’s strategy to differentiate its ecosystem through premium experiences. As more consumers adopt wireless earbuds and smart speakers, demand for immersive sound grows. Yet, balancing performance with data efficiency remains a challenge. With Apple Music now offering lossless across all supported devices, understanding these consumption rates is critical for informed choices. The takeaway? High-fidelity listening is possible—but only if you’re ready to pay in data, not just dollars.