UFC 326 Historic Simulcast: Holloway vs. Oliveira to Air on CBS and Paramount+ for First Time in 15 Years

In a landmark event for mixed martial arts, UFC 326 will be simulcast on CBS for two hours on Saturday, March 7, leading into the Max Holloway vs. Charles Oliveira main event exclusively on Paramount+. This marks the first time in over 15 years that UFC action will be broadcast in primetime on a major U.S. network, signaling a significant push for mainstream accessibility. The collaboration aims to introduce MMA to a broader audience, converting casual viewers into dedicated fans and driving subscriptions to Paramount+. The highly anticipated co-main event features a compelling clash between striking savant Max Holloway and submission specialist Charles Oliveira, promising an exciting night of fights. This strategic move by the UFC and CBS highlights the evolving media landscape, bridging the gap between free-to-air television and exclusive streaming content, and could set a new precedent for sports broadcasting.