Barcelona’s El Clasico kit: What is the ‘GOLF’ sponsor? Tyler, The Creator partners with Spotify

Barcelona will sport a new, exclusive jersey in their crucial El Clasico clash as they look to extend their five-point lead at the top of La Liga. The front of the shirt features the word ‘GOLF,’ but it’s not a new sportswear brand—it’s the fashion label of American rapper and designer Tyler, The Creator. This marks the latest collaboration between the club and its main sponsor, Spotify, which has previously showcased other artists on the famous blaugrana kit. The partnership highlights the growing intersection of football, music, and streetwear culture, giving global exposure to artists while adding collectible value for fans. For Barcelona, the one-off kit underscores their commercial innovation at a time when on-field success is paramount. As the club pushes for a third consecutive league title, this eye-catching jersey ensures they remain in the spotlight both on and off the pitch.