Less Politically Charged Language Could Boost Republican Support for DEI Training, Cornell Study Finds

A new study from Cornell University's ILR School suggests that the words used in diversity, equity and inclusion (DEI) training can significantly influence how Republicans perceive such programs. Researchers found that replacing terms like "belonging" with carefully matched alternatives may "lower the temperature" and improve favorability among Republican participants. The study, which focused on language sensitivity, indicates that politically charged terminology can trigger resistance, while neutral phrasing may foster greater openness. This finding matters because DEI initiatives often face partisan pushback, and organizations seeking broader buy-in could benefit from strategic word choices. The research did not test all possible terms but highlights the potential for language to bridge ideological divides in workplace training. As companies continue to invest in DEI, understanding how to communicate inclusively without alienating segments of the workforce could become a key factor in program success. The study's authors suggest that small linguistic shifts might yield measurable changes in attitudes, offering a practical tool for HR leaders navigating a polarized environment. Future research may explore which specific terms resonate across the political spectrum.