K-Drama Boom in Europe Moves Into Adaptation Phase, Mip London Panel Says

Variety · 2026-02-23
K-Drama Boom in Europe Moves Into Adaptation Phase, Mip London Panel Says

The rapid rise of Korean drama in Europe is entering a new phase, shifting from streaming success toward local adaptation and co-development, executives said during a Mip London session examining the genre’s growing regional impact. Speaking at “The Rise of K-Drama in Europe,” Jinhee Lee, marketing