Ali G Indahouse Becomes Prime Video's Biggest Streaming Hit as Sacha Baron Cohen's R-Rated Comedy Finds New Life

Sacha Baron Cohen's 2002 comedy 'Ali G Indahouse' is now the most-watched movie on Prime Video, proving the character's enduring appeal two decades later. The film, which follows the clueless wannabe rapper from Staines as he accidentally becomes a political pawn, underperformed at the box office but has found a massive audience on streaming. Prime Video's top 10 chart shows the R-rated satire outperforming newer releases, driven by nostalgia and Cohen's current star power. The resurgence matters because it highlights how streaming can revive cult classics and introduce iconic characters to new generations. With Cohen's recent high-profile projects keeping him in the spotlight, viewers are rediscovering his early work. Expect the Ali G revival to spark renewed interest in the character's future on screen.