Dyson CameraJet Toothbrush Review: £420 Smart Brush Watches You Clean and Flosses

Dyson has entered the electric toothbrush market with the CameraJet, priced at £419.99—a figure that sparked widespread sticker shock. Unlike premium models from Oral-B and Philips Sonicare, which often sell below recommended retail, the CameraJet holds firm at its high price. The brush combines a camera that monitors your brushing technique with an integrated water flosser, aiming to deliver a comprehensive clean. Early impressions suggest clever engineering, but the core question remains: does the tech justify the cost when effective alternatives exist for a fraction of the price? For consumers weighing the value, the CameraJet’s innovation is undeniable, yet its practicality for everyday oral care is still up for debate.