Lady Gaga and Jigglypuff's Surprise Super Bowl Duet Launches New Pokémon Campaign

Polygon · 2026-02-09
Lady Gaga and Jigglypuff's Surprise Super Bowl Duet Launches New Pokémon Campaign

In a show-stopping moment during Super Bowl LX, global superstar Lady Gaga and the iconic Pokémon Jigglypuff delivered a captivating duet, officially launching Pokémon's "What's Your Favorite?" campaign. The collaboration, a masterful blend of pop culture relevance and franchise nostalgia, showcased Gaga's vocal talents harmonizing with Jigglypuff's signature melody, accompanied by stunning visuals of the Pokémon world. This unlikely partnership aimed to celebrate nearly three decades of Pokémon's enduring legacy, encouraging fans worldwide to share their personal cherished memories and favorites. The campaign extends beyond the Super Bowl ad, featuring interactive digital elements designed to foster a global community of fans. Gaga's involvement brought mainstream appeal and authenticity, while Jigglypuff served as a whimsical link to the franchise's origins. The strategic move highlights Pokémon's continued commitment to innovation and cultural impact, solidifying its status as a dominant force in global entertainment.