Pathé Tests Hypnosis to Make Viewers Forget Classic Films and Watch Them Anew

French film giant Pathé is conducting an unusual experiment: using hypnosis to erase memories of classic movies so audiences can experience them as if for the first time. The company, known for producing and distributing films, aims to explore whether hypnotic suggestion can temporarily suppress viewers' recollections of a film's plot, characters, and twists. If successful, the technique could offer a novel way to re-release beloved titles, potentially boosting box office and streaming revenue by creating a 'first viewing' experience for repeat audiences. The initiative taps into growing interest in immersive and personalized entertainment, though it raises ethical questions about memory manipulation. Pathé has not disclosed which films are part of the trial or how participants are selected, but the experiment underscores the industry's search for innovative engagement strategies in a competitive market. As streaming services battle for attention, rekindling the magic of a first watch could become a powerful tool—if audiences are willing to have their memories temporarily wiped.