Hasbro Names Dan Ayoub President of Wizards of the Coast, Overseeing Magic: The Gathering and Dungeons & Dragons

Hasbro has appointed Dan Ayoub as the new president of Wizards of the Coast, the subsidiary behind iconic tabletop games Magic: The Gathering and Dungeons & Dragons. Ayoub, previously a senior executive at the company, steps into the role as Wizards of the Coast continues to expand its digital and multimedia footprint. The leadership change comes at a pivotal time, with both franchises seeing renewed popularity through online play, streaming, and blockbuster adaptations. Ayoub's appointment signals Hasbro's focus on integrating gaming with broader entertainment strategies. Industry observers will watch how his leadership shapes upcoming product releases and brand collaborations. The move positions Wizards of the Coast for further growth in a competitive gaming market.