GTA 6 Sets Record Purchase Intent: 1 in 3 US Gamers Plan to Buy, Circana Reports

Rockstar's Grand Theft Auto 6 is generating unprecedented demand ahead of its November 19 release, with new Circana data showing 29% purchase intent among US console and PC gamers—the highest ever measured for any game. Circana analyst Mat Piscatella calls GTA 6 a 'rare cultural and commercial moment,' fueled by the 13-year gap since GTA 5. The anticipation is expected to boost sales of PS5 and Xbox Series X|S consoles, accessories, and subscriptions, especially as the launch lands just before Black Friday. Sensor Tower estimates GTA 6 has already driven $675 million in revenue from about 7 million units sold, with potential to reach $2 billion before release. However, experts caution that GTA 6 alone won't solve industry-wide challenges, and consumers face higher console prices than ever. Preloading begins November 12, with a PC version expected in early 2027.