Zoe Kazan’s ‘East of Eden’ Netflix Series Surges to 28.9 Million Views in 4 Weeks, Echoing ‘Adolescence’ Growth

Zoe Kazan’s adaptation of John Steinbeck’s classic novel East of Eden is proving to be a slow-burn hit for Netflix. According to exclusive data from Deadline, the series has grown from 6.5 million views in its first week to a cumulative 28.9 million views by Week 4—an impressive 4.4x increase that mirrors the audience growth pattern of Netflix’s breakout hit Adolescence. The limited series, starring Florence Pugh and Christopher Abbott, reimagines Steinbeck’s multi-generational saga for modern audiences. Kazan, who wrote and executive produced the show, has drawn praise for her nuanced take on the novel’s themes of good and evil, family, and free will. The strong week-over-week growth suggests strong word-of-mouth and repeat viewing, a key driver for Netflix’s most successful titles. Netflix’s viewership metrics count total hours viewed divided by runtime, and East of Eden’s four-week trajectory indicates it is resonating well beyond its initial debut. The comparison to Adolescence—which became a global phenomenon—highlights the potential for literary adaptations to find sustained success on the platform. With 28.9 million views and counting, East of Eden is cementing its place as one of Netflix’s standout dramas of the year, and its momentum shows no signs of slowing.