Ubisoft CEO Explains Three-Year Plan to Revamp Game Publisher Through New ‘Creative House’ Strategy, More Than $200 Million in Cost Reductions (EXCLUSIVE)

Variety · 2026-02-20
Ubisoft CEO Explains Three-Year Plan to Revamp Game Publisher Through New ‘Creative House’ Strategy, More Than $200 Million in Cost Reductions (EXCLUSIVE)

“Assassin’s Creed” publisher Ubisoft is trying to emerge from a rocky few years. From here, the biggest hurdle the French video game giant has to overcome is the mounting skepticism of fans — and employees — after disappointing or delayed releases and multiple pivots over a short period