Toho CEO Matsuoka Hiro Explains Self-Distributing Godzilla Minus One in U.S.

Toho CEO Matsuoka Hiro revealed the company's move to self-distribute Godzilla Minus One in the U.S. was 'all a coincidence' during a Q&A at the Tokyo Film Festival. The decision marked Toho's re-entry into the American market in 2023, after years of relying on partners like Legendary for Western releases. Directed by Takashi Yamazaki, the film opened Stateside in December 2023 and grossed over $11.4 million, becoming a breakout hit. By handling distribution directly, Toho retained greater control and revenue from the iconic franchise. This shift signals a strategic evolution for the Japanese studio as it capitalizes on Godzilla's global appeal. With the success of Godzilla Minus One, Toho may continue to self-distribute future installments, reshaping how Japanese blockbusters reach international audiences.