Sourav Ganguly’s ‘Bigg Boss Bangla’ Debut Drives JioStar Revenue Up 10% to $710 Million

JioStar, the Indian media giant backed by Reliance Industries, reported a 10.1% year-on-year increase in revenue from operations, reaching INR68.1 billion ($710 million) for the July–September quarter. This growth came despite a weak advertising market, underscoring the company’s resilience and strategic content investments. Profit after tax, however, declined 13.2% to INR11.5 billion ($120 million), reflecting higher costs associated with new programming and expansion. A major highlight of the quarter was the launch of the first-ever “Bigg Boss Bangla,” hosted by former India cricket captain Sourav Ganguly. The show’s debut tapped into the massive popularity of the Bigg Boss franchise and Ganguly’s star power, attracting significant viewership and advertiser interest. This move exemplifies JioStar’s strategy to regionalize content and capture diverse language markets, a key growth driver in India’s competitive media landscape. The revenue growth is notable given the broader advertising slowdown, indicating that JioStar’s focus on high-impact properties and digital integration is paying off. By leveraging marquee names like Ganguly and expanding into regional languages, the company is positioning itself to capture a larger share of both viewership and ad dollars. As the media industry navigates economic headwinds, JioStar’s ability to innovate and localize content will be critical to sustaining momentum. The success of “Bigg Boss Bangla” may well set the stage for more regional adaptations, further solidifying JioStar’s market leadership.