Skydance Sports Taps TNT Veterans Jeff Gerttula and Craig Barry for Top Content Roles

Skydance Sports has named Craig Barry, formerly of Warner Bros. Discovery’s TNT Sports, as its chief content officer, while Jeff Gerttula takes on the role of executive vice president and general manager. The appointments were announced Thursday as part of the company’s effort to build a global sports division following its acquisition of Warner’s sports assets. Barry is known for his creative approach to sports rights and formats during his tenure at TNT Sports, where he helped develop innovative programming strategies. Gerttula, a digital and business operations leader, will oversee day-to-day management and growth initiatives. The moves signal Skydance’s intent to blend traditional sports broadcasting with new content models as it integrates Warner’s properties, which include NBA, MLB, and NHL rights. By bringing in executives with deep experience in both linear and digital sports media, Skydance aims to compete more aggressively in a crowded market. The leadership structure suggests a focus on expanding audience reach across platforms while maintaining the editorial and production quality associated with TNT Sports. Industry observers will watch how Skydance leverages this talent to secure future rights deals and develop original programming that appeals to younger viewers.