Skydance Sports Chief David Berson Names Jeff Gerttula and Craig Barry to Key Leadership Roles

David Berson, chairman of Skydance's Global Sports Group and former CBS Sports executive, has unveiled his leadership team, tapping industry veterans Jeff Gerttula and Craig Barry for prominent positions. The moves are part of a broader restructuring effort by Skydance, the media company founded by David Ellison, as it sharpens its focus on sports content and strategic growth. Gerttula and Barry bring decades of experience from CBS Sports, where they helped shape digital and production strategies. Their appointments signal Skydance's intent to compete aggressively in sports media, leveraging deep relationships and operational expertise to secure rights and produce compelling programming. Berson's team is expected to drive partnerships and expand Skydance's footprint across leagues and platforms. The restructuring underscores Skydance's ambition to become a major player in sports entertainment, following its merger with Paramount Global. By aligning seasoned executives under Berson, the company aims to streamline decision-making and capitalize on emerging opportunities in live sports and storytelling. With this leadership in place, Skydance Sports is poised to accelerate its growth and challenge established networks in the rapidly evolving sports media landscape.