RisingJoy and NTT DOCOMO Studio Partner for Global Vertical Anime Distribution

Singapore-based RisingJoy has signed an international distribution pact with Japanese content company NTT DOCOMO Studio, the companies announced on Tuesday. The agreement covers the global distribution of NTT DOCOMO Studio’s vertical content, with a focus on its anime slate. Under the terms, titles may be licensed on a non-exclusive, title-by-title basis, with separate agreements for each release. This structure allows for flexible deal-making across different markets and platforms. The partnership is significant because it connects RisingJoy’s distribution network with NTT DOCOMO’s growing library of vertical anime, a format optimized for mobile viewing that is gaining traction worldwide. For NTT DOCOMO, the deal opens doors to international audiences beyond Japan; for RisingJoy, it adds high-quality anime to its portfolio. The collaboration reflects the increasing global demand for short-form, mobile-first content and positions both companies to capitalize on the trend. As vertical anime continues to expand, this pact could set a precedent for future content distribution deals in the region.