Prime Video Germany Names Ex-Netflix Film Exec Sasha Bühler as Head of German Originals

Amazon's Prime Video has appointed Sasha Bühler, the former Director of Film for German-speaking Europe at Netflix, as its new Head of German Originals, taking over from Philip Pratt. Bühler will lead original content strategy for Prime Video and Amazon MGM Studios in Germany, a key market for the streaming giant. Her hire signals Amazon's ambition to compete more aggressively with Netflix and local broadcasters in German-language scripted and unscripted programming. Bühler brings deep industry relationships and a track record of commissioning high-profile local films and series at Netflix. The move comes as global streamers increasingly rely on local originals to drive subscriber growth in Europe. With Bühler at the helm, expect Prime Video to ramp up premium German productions and seek breakout hits that can travel internationally.