Pepo Ferradas, Walter Kolm and Rebeca León on Managing Latin Music’s Biggest Stars at Billboard Latin Music Week 2026

At Billboard Latin Music Week 2026, three of Latin music’s most influential managers—Pepo Ferradas, Walter Kolm, and Rebeca León—took the stage for “The Power Players: Managers Edition” to discuss the evolving role of management in today’s industry. Their conversation highlighted the often unseen work behind artist development, from navigating digital platforms to balancing creative and commercial demands. Ferradas, Kolm, and León emphasized that managers now act as strategists, brand builders, and protectors of artist vision. With Latin music’s global growth, the panel underscored why strong management is critical for long-term success. As the industry continues to expand, their insights offer a roadmap for the next generation of executives and artists alike.