Paul Bettany, Asha Banks, Gugu Mbatha-Raw and Colin Firth Team for Feel-Good Comedy ‘It’s Alright,’ Protagonist Launches Sales at AFM

Paul Bettany is set to play an ageing popstar in the upcoming feel-good comedy “It’s Alright,” which he also co-wrote. The “Master and Commander: The Far Side of the World” and “VisionQuest” star will appear alongside fast-rising actor and musician Asha Banks (“My Fault: London,” “Your Fault: London”) as his estranged daughter and aspiring singer-songwriter. Gugu Mbatha-Raw and Colin Firth are also in the cast, bringing additional star power to the project. Protagonist Pictures is launching international sales at the American Film Market (AFM). The story centers on a faded music icon who attempts to reconnect with his daughter, who is trying to forge her own path in the music industry. The film explores themes of family reconciliation, second chances, and the challenges of artistic expression across generations. With Bettany’s dual role as co-writer and lead, the project promises a blend of humor and heartfelt moments. This collaboration marks a notable addition to the feel-good comedy genre, combining established British talent with emerging stars. The inclusion of Banks, who has gained recognition for her roles in the “My Fault” franchise, signals a strategic move to attract younger audiences. Meanwhile, Firth and Mbatha-Raw’s involvement adds prestige and broad appeal. As AFM kicks off, “It’s Alright” is poised to generate significant interest from international distributors seeking uplifting content with a musical twist. The film’s focus on family dynamics and the music industry could resonate with global audiences, making it a potential crowd-pleaser in the upcoming market.