Olivia Rodrigo, KATSEYE, Sienna Spiro to Be Honored at Variety’s 10th Annual Hitmakers Event

Variety has unveiled the first wave of honorees for its 10th annual Hitmakers Celebration, set for December in Los Angeles. Olivia Rodrigo will receive the Songwriter of the Year Award, while KATSEYE takes home Group of the Year and Sienna Spiro is also among the early recipients. The event recognizes the artists, songwriters, producers, and executives behind the year’s most-consumed songs, based on data and editorial curation. Rodrigo, the Grammy-winning singer-songwriter behind hits like “drivers license” and “vampire,” continues to cement her reputation as one of pop’s sharpest lyricists. KATSEYE, the global girl group formed through a joint venture between HYBE and Geffen Records, has quickly built a dedicated fanbase with its polished choreography and genre-blending sound. Spiro, an emerging singer-songwriter, rounds out the initial list, signaling Variety’s focus on both established stars and rising talent. More honorees will be announced in the coming days, with the full lineup expected to reflect the diversity of today’s music landscape. The Hitmakers event has become a key industry gathering, celebrating commercial success and creative influence across streaming, radio, and social platforms. As the music industry’s awards season heats up, this early announcement sets the stage for a night that will spotlight the songs and artists defining 2024.