Netflix Marks 10 Years in Korea: ‘Squid Game’ Stars, Ted Sarandos Tease ‘Tantara’ and ‘All of Us Are Dead’ Season 2

Netflix celebrated a decade of Korean content with a star-studded fan festival in Seoul on October 24, featuring cast members from global hits like “Squid Game” and the upcoming animated film “KPop Demon Hunters.” Squid Game leads Lee Jung-jae, Lee Byung-hun, and Park Hae-soo were on hand, underscoring the show’s role in catapulting Korean storytelling to worldwide audiences. The event highlighted Netflix’s deep investment in Korea, which has yielded cultural phenomena and driven subscriber growth across Asia and beyond. Co-CEO Ted Sarandos took the stage to preview a slate of highly anticipated titles, including “Tantara,” a new original series, and the second season of the zombie thriller “All of Us Are Dead.” These announcements signal Netflix’s commitment to expanding its Korean library, which has become a cornerstone of its international strategy. The company has poured billions into Korean production, recognizing the country’s unique ability to blend genre thrills with universal themes. The festival also served as a victory lap for Netflix’s Korean originals, which have consistently topped global charts. “Squid Game” remains the platform’s most-watched series ever, and its stars’ presence reinforced the symbiotic relationship between Netflix and Korea’s entertainment industry. With new projects on the horizon, Netflix aims to sustain the momentum that has made Korean content a global force. As streaming competition intensifies, Netflix’s Korean pipeline offers a key differentiator. The next wave of releases will test whether the platform can replicate the breakout success of “Squid Game” and keep subscribers hooked with fresh, locally rooted stories.