‘Mirzapur’ Tops IMDb’s Decade of Indian Streaming as New Commissions Decline

Indian streaming has seen explosive growth in audience interest, with IMDb data showing a 17-fold rise in viewer engagement over the past decade. Yet the industry faces a slowdown in new content, as the number of new shows and seasons commissioned in India has fallen for two consecutive years, according to IMDb’s “10 Years of Streaming” report. The report, which tracks the most popular Indian titles on the platform, highlights how early hits like ‘Mirzapur’ continue to dominate viewer attention even as production pipelines tighten. ‘Mirzapur’ emerges as the top title of the decade, underscoring the enduring appeal of gritty, character-driven crime dramas in the Indian OTT landscape. The show’s success reflects a broader trend: audiences are gravitating toward established franchises and binge-worthy series, while platforms become more selective with greenlights amid market consolidation and profitability pressures. Other top titles from the report include ‘Panchayat’, ‘The Family Man’, and ‘Scam 1992’, each representing different genres that have shaped Indian streaming. The decline in new commissions signals a strategic shift for major players like Netflix, Amazon Prime Video, and Disney+ Hotstar, who are prioritizing quality over quantity and focusing on returning seasons of proven hits. This could lead to a more sustainable ecosystem, but also raises concerns about creative risk-taking and opportunities for emerging storytellers. For viewers, the next phase of Indian streaming may offer fewer but potentially more polished shows, with legacy titles continuing to command long-tail engagement on platforms like IMDb.