MIPCOM 2024: Top Execs Reveal How Legacy IP Drives New Global Hits

At MIPCOM in Cannes, top TV executives and creatives gathered on the ACF yacht for a Deadline roundtable titled 'Hiding in Plain Sight: The Untapped Value of Legacy IP.' The discussion focused on how classic intellectual property can be a powerful engine for creating new global hits. Key participants included senior leaders from major studios and production companies, who shared strategies for mining back catalogs and reimagining beloved franchises for modern audiences. The conversation highlighted the economic advantage of leveraging existing fan bases and brand recognition, reducing risk in an increasingly competitive streaming market. As the industry seeks sustainable growth, legacy IP offers a proven path to high engagement and international reach. The takeaway: the next big hit may already be hiding in your library.