Marty Erlichman, Barbra Streisand’s Manager for Over 60 Years, Dies at 97

Marty Erlichman, the longtime manager who discovered Barbra Streisand and guided her career for more than six decades, has died at age 97. Erlichman first spotted Streisand when she was an 18-year-old opening act for comedian Phil Leeds, and he went on to play a pivotal role in shaping her rise to global superstardom. Over the years, he was instrumental in steering her through landmark achievements in music, film, and stage, helping to build one of the most successful and enduring careers in entertainment history. His death marks the end of one of the industry’s longest-running artist-manager partnerships, a relationship that spanned generations of fans and cultural shifts. Erlichman’s strategic vision and unwavering dedication were often credited by Streisand herself as foundational to her longevity and creative freedom. The loss resonates beyond Hollywood, as his work set a benchmark for artist representation in an evolving media landscape. His legacy lives on through the iconic body of work he helped bring to the world.