Marty Erlichman, Barbra Streisand's Manager for Over 60 Years, Dies at 97

Marty Erlichman, the legendary entertainment manager who discovered Barbra Streisand and guided her career for more than six decades, died on Saturday at age 97. His family confirmed the news in a statement, remembering him as 'a deeply devoted and loving father, husband, grandfather, and rock' despite his towering Hollywood reputation. Erlichman first spotted Streisand in the early 1960s and remained her manager until his death, shaping one of the most successful careers in music and film history. His passing marks the end of an era in entertainment management, where personal loyalty and long-term vision defined star-making. Streisand has not yet publicly commented, but tributes from industry figures are expected to highlight his quiet yet profound influence. Erlichman's legacy lives on through Streisand's enduring body of work and the countless artists who followed his model of artist-first representation.