JustWatch Launches New AVOD and TVOD Streaming Service in 12 Markets This October

The JustWatch Group, founded in 2014 and renowned for its comprehensive streaming guide, is expanding into content delivery with the launch of its own ad-supported (AVOD) and transactional (TVOD) streaming service. Set to debut in October across the U.S., Canada, the UK, Ireland, Germany, Austria, Switzerland, France, Italy, Spain, Australia, and New Zealand, the new platform marks a strategic pivot from discovery to direct distribution. The move leverages JustWatch’s extensive data on viewer habits and content availability, positioning it as a key player in the competitive streaming landscape. By integrating original programming and licensed titles through both free, ad-supported tiers and à la carte rentals or purchases, JustWatch aims to capture audiences seeking flexibility without subscription fatigue. The service will be accessible directly within the JustWatch app and website, allowing users to seamlessly transition from content discovery to viewing. With over 15 million monthly users globally, JustWatch brings deep audience insights and a trusted brand to this new venture, differentiating itself from legacy platforms like Netflix and Hulu. This expansion underscores a broader industry shift where discovery platforms are monetizing their influence by becoming content providers. For viewers, it offers a fresh alternative in an oversaturated market; for creators and distributors, it presents a new distribution channel backed by robust analytics. As JustWatch enters the streaming fray, the success of its dual-model approach could reshape how audiences find and consume digital entertainment.