JustWatch Group Launches AVOD Service JustWatch TV in October Amid Streaming Market Expansion

The JustWatch Group, led by founder and CEO David Croyé, is set to launch its new Advertising-Based Video on Demand (AVOD) streaming service, JustWatch TV, this October. The platform aims to capitalize on the growing demand for accessible, ad-supported content, offering users a centralized hub to discover hundreds of thousands of movies and TV shows across multiple platforms. With millions of daily searches on JustWatch’s existing guide, the company is leveraging its vast data and user insights to deliver personalized recommendations tailored to viewer preferences. JustWatch TV will operate as a free-to-use service supported by advertising, positioning itself as a competitive alternative to established players like Hulu and Tubi. By integrating seamlessly with the JustWatch ecosystem—already trusted by over 20 million monthly users—the new service promises streamlined access to content from major networks and studios, including Netflix, Disney+, HBO Max, and Amazon Prime Video. This strategic move underscores the company’s ambition to become a dominant force in the ad-supported streaming landscape. The launch reflects broader industry shifts toward hybrid models that balance affordability with content variety. As consumers seek more value in their subscriptions, JustWatch TV could emerge as a key player in bridging discovery and access. With its deep integration into viewer habits and robust analytics infrastructure, the service is poised to redefine how audiences navigate the fragmented streaming world—setting a new benchmark for smart, user-driven entertainment.