Hasbro Entertainment and Animaj Launch Lumee to Rethink How Kids’ Content Makes Money Online

Variety · 2026-02-13
Hasbro Entertainment and Animaj Launch Lumee to Rethink How Kids’ Content Makes Money Online

Hasbro Entertainment and Animaj have launched Lumee, a joint venture aimed at spearheading digital advertising sales and striking brand partnership in the kids’ content space. Lumee will bring together Hasbro’s and Animaj’s portfolios of flagship brands, ranging from “Peppa Pig” to