Harry Potter Agency The Blair Partnership Hires Will Obbard and Alex Flanagan to Drive Growth

The Blair Partnership, the literary agency behind J.K. Rowling's Harry Potter franchise, has appointed Will Obbard and Alex Flanagan to senior roles as it enters a new growth phase. Obbard joins from Merlin Entertainments, while Flanagan comes from Amazon, bringing expertise in brand management and digital strategy. Founding partner Neil Blair said the hires bring 'exceptional experience' as the agency expands beyond publishing into film, TV, and consumer products. The move signals a strategic push to leverage its blockbuster properties across global entertainment and retail. With Obbard's background in theme parks and Flanagan's in e-commerce, the agency is poised to deepen fan engagement and commercial reach. This expansion reflects the growing importance of multi-platform storytelling in the modern entertainment landscape.