Francisca Alegria & Fernanda Urrejola Launch Alma Media Lab in Miami, Unveiling New Book-to-Screen Slate

Chilean creators Francisca Alegria and Fernanda Urrejola, the co-showrunners behind Prime Video’s acclaimed adaptation of Isabel Allende’s 'The House of the Spirits,' are stepping into new territory as founders of Alma Media Lab, a Miami-based media company dedicated to transforming literary works into dynamic screen content. The duo, whose collaborative vision helped shape one of 2023’s most talked-about global dramas, are leveraging their success to launch a forward-thinking studio that emphasizes co-development of books and series from inception. Their approach mirrors industry leaders like Hello Sunshine and Alloy Entertainment, prioritizing creative synergy between authors and producers early in the process. Alma Media Lab’s inaugural slate will spotlight stories rooted in Latin American narratives and diverse voices, reflecting the cultural authenticity Alegria and Urrejola have championed throughout their careers. With roots in Chilean storytelling and international appeal, the lab aims to bridge global audiences with rich, character-driven content. The project’s focus on simultaneous book-and-series development signals a strategic shift toward integrated storytelling, boosting both marketability and audience engagement. This move marks a pivotal moment for Latin American creatives in Hollywood, showcasing how regional talent can lead major transmedia ventures. As streaming platforms increasingly seek authentic, globally resonant content, Alegria and Urrejola’s initiative positions them at the forefront of a new wave in entertainment. Their journey from adapting a literary classic to building a publishing-to-screen ecosystem underscores the growing influence of underrepresented voices in shaping the future of storytelling.