Fox and Endemol Shine Adapt ‘Fear Factor’ as Scripted Vertical Series for My Drama App

Fox and Endemol Shine North America are teaming up to reimagine the iconic reality show “Fear Factor” as a scripted vertical microdrama series for the My Drama app. The deal marks a significant move as major Hollywood players increasingly target the fast-growing market for short-form, mobile-first entertainment. Endemol Shine, which owns the “Fear Factor” format, will produce the adaptation, while Fox brings its brand recognition and creative oversight. The series will be distributed exclusively on My Drama, an app specializing in serialized vertical content designed for smartphone viewing. This partnership highlights how traditional media giants are pivoting to capture younger audiences who consume entertainment in bite-sized episodes on their phones. By converting a well-known unscripted franchise into a scripted format, the companies aim to blend nostalgia with modern viewing habits. The move also underscores the competitive landscape of vertical streaming, where platforms race to secure recognizable IP. As vertical video continues to gain traction, expect more legacy formats to get the microdrama treatment.