Eric Roberts to Star in Vertical Drama ‘It’s My Party and I’ll Die If I Want To’ from New Short Media

Oscar-nominated actor Eric Roberts is set to lead the first vertical drama from New Short Media, the nascent Hollywood venture founded by Alon Shtruzman and Scott Einbinder. The project, titled It’s My Party and I’ll Die If I Want To, was created by Gev Miron and Charlie Parker and will be released as both an episodic vertical series and a feature film. This format, optimized for mobile viewing, marks a strategic move into short-form, high-engagement content by industry veterans Shtruzman, formerly of Keshet International, and Einbinder, a seasoned producer. Roberts’ involvement brings star power to the emerging vertical drama space, signaling potential growth and legitimization for the format. The dual release strategy aims to capture both streaming and social media audiences, reflecting broader shifts in content consumption. As vertical storytelling gains traction, New Short Media’s debut could set a precedent for how Hollywood talent and traditional studios approach mobile-first entertainment.