Driven Streaming Platform Unveils Original Car Shows with Tom Nelson, Emelia Hartford, and Tanner Foust

Driven, a new interactive streaming platform for automotive enthusiasts, has revealed its first slate of original programming, led by “Art of Speed” featuring legendary engine builder Tom Nelson. The platform, first announced last December, was co-founded by car-world figures including longtime producer Michael George, “Top Gear USA” host Tanner Foust, and “Gran Turismo” actor and builder Emelia Hartford. This lineup signals Driven’s intent to compete in the growing car-content streaming space by blending star power with hands-on automotive expertise. The initial slate includes multiple series that highlight different corners of car culture, from high-performance engine builds to driving adventures. By tapping well-known personalities like Nelson, Hartford, and Foust, Driven aims to attract both die-hard gearheads and casual fans who follow these figures across social media and traditional TV. The interactive element of the platform could also set it apart, allowing viewers to engage with content in ways that linear TV cannot offer. For the automotive media landscape, Driven’s launch comes as major streamers and niche services alike are investing in car programming, recognizing the genre’s loyal audience and sponsorship potential. The involvement of Foust and Hartford, both with significant online followings, gives Driven immediate credibility and built-in viewership. Tom Nelson’s reputation for extreme engine builds adds technical depth that enthusiasts crave. With production underway, Driven is positioning itself as a destination for high-quality, personality-driven car content. The success of this slate will depend on execution and whether the interactive features truly enhance the viewing experience. Expect more announcements as the platform builds momentum toward its full launch.