Banijay America and Don’t Tell Comedy Forge Strategic Partnership to Expand Creator-Led Stand-Up Globally

Banijay America has entered a strategic partnership with Don’t Tell Comedy, a rapidly expanding stand-up comedy brand in the U.S. The deal, announced with Banijay Rights, the global distribution arm of Banijay Entertainment, brings Don’t Tell Comedy’s substantial digital footprint—14 million followers and 115 hours of stand-up content—into Banijay’s portfolio. This collaboration marks Banijay’s move into creator-led comedy, tapping into a brand known for its secret pop-up shows and viral online presence. For Don’t Tell Comedy, the alliance offers global distribution and production scale, potentially accelerating its growth beyond the U.S. market. The partnership underscores the entertainment industry’s increasing focus on digital-native comedy platforms that command loyal, engaged audiences. As streaming and social media continue to reshape comedy consumption, this deal positions both companies to capitalize on the demand for authentic, creator-driven content.