Backstreet Boys Launch Backstreet Gamers Team in Global Gaming League

The Backstreet Boys are entering the competitive gaming arena with their new celebrity-owned team, Backstreet Gamers, as part of the Global Gaming League (GGL). All five members—Nick Carter, Howie Dorough, AJ McLean, Brian Littrell, and Kevin Richardson—join GGL as team owners, building a franchise that will compete against other celebrity-led teams, including one fronted by rapper T-Pain. The move taps into the booming esports market and extends the group's brand beyond music. The team is now searching for skilled players to represent them, offering fans a new way to engage with the iconic boy band. This venture highlights the growing crossover between entertainment and competitive gaming, with celebrities leveraging their fame to attract audiences and sponsors. As the GGL season approaches, the Backstreet Gamers aim to prove that pop stars can compete in the digital arena, merging nostalgia with modern gaming culture.