Eli Roth’s ‘Ice Cream Man’ Trailer Unleashes a New Era of Slasher Horror

Variety · 2026-04-13
Eli Roth’s ‘Ice Cream Man’ Trailer Unleashes a New Era of Slasher Horror

The first teaser trailer for Eli Roth's upcoming horror film 'Ice Cream Man' debuted, revealing a chilling narrative where children morph into ruthless killers in a seemingly tranquil town. Set for release on August 7 across 2,000 theaters in North America, the film juxtaposes the innocence of summer fun in Bayleen Bay with a terrifying threat lurking behind the beloved ice cream truck. With Roth’s signature blend of dark humor and horror, 'Ice Cream Man' promises to captivate audiences who crave suspenseful cinema. The trailer offers glimpses of the sinister turn of events as the ice cream man transforms from a quaint figure to an emblem of terror, prompting both nostalgia and dread. As summer approaches, horror enthusiasts eagerly await how this film will resurrect classic slasher themes for a contemporary audience.